The Design Process
& How it all works
We work with all types of businesses at various stages, whether you are just starting on your journey or looking to rebrand. Your brand is your public image, and your logo is how that brand is visualised and seen.
While logo design is often described as slow or complicated, it doesn’t need to be. We, have refined our approach to make the process clear, efficient, and easy to follow without sacrificing quality. Our designers focus on creating a logo you genuinely feel confident using, and we do it through a smooth, well-structured process.
The Logo Process
The logo design process has been designed to be straightforward yet collaborative. We work closely with clients, maintaining clear communication at every stage so ideas develop naturally and efficiently. This approach allows us to create professional, logos without any unnecessary steps or delays. The result is a high-quality logo that supports your business and feels considered from start to finish.
Step 1: The Online Order Form
To begin your project, you’ll fill out our simple online order form, helping us learn a bit more about your business. Tell us what you can, and our designers will take it from there.
Company Description
Orange Juice Ltd is preparing to launch a fantastic new product ‘Orange Juice’ or ‘OJ’. It is a fresh fruit juice offering enhance Vitamin C
Target Audience:
Our target audience is people who are looking to a fresh tasty alternative to fizzy drinks, but something more interesting that water.
Ideas:
Capture the essence of freshness, the drink is supposed to be cool, refreshing, and enjoyable.
Orange Juice Ltd
So, for example, we have Orange Juice Ltd
Step 2: The Initial Design Ideas
Your lead designer reviews your project details and carefully assembles a team of five designers best suited to your needs. Each designer brings expertise in different styles, including illustration, corporate branding, and text-based logo design. The lead designer oversees the process to ensure the right creative mix is applied to your project from start to finish.
The logo design team brainstorms ideas, and each designer independently creates a concept to provide you with a wide range of options.
We like option 3, but can you please remove the tag line, in hindsight it doesnt work,
Can we play around with the colours a little, i love the orange but im not keen on the green, could we look at maybe using a darker green.
I love the overall shape of the logo. Could we compare it to the logo inverted white on an orange background.
Feedback might look like
So, for example, we have Orange Juice Ltd
Step 3: The Revision Process
After we present the initial design concepts, we move into the revision phase. You can request as many rounds of revisions as needed to ensure the design feels right. Most projects naturally reach their final form within two or three rounds, with each step refining the logo further.
Detailed and as specific as possible
We know that no one is going to love every logo the first time, what we want most of all is for you to love your logo. So don’t be afraid to offer honest feedback and say what you love and what you hate.
Step 4: High-Resolution File Pack and Copyright Certificate
Once you are completely satisfied with your logo and approve the design, our team creates a full package of industry-standard, high-resolution files for all your web and print needs. This includes the EPS vector master file which is editable in Adobe Illustrator. We’ll also include your copyright certificate and a text document that contains all font and color information.
We are so happy that you love your logo!
Lets take it to the next level. At this point you can branch out into